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ABOUT ANGEL WARS

Synopsis

Bio: Chris Waters
About
DVD

SYNOPSIS

DVD Description
Angel Wars: Guardian Force is an epic, animated, supernatural adventure of angels battling fallen spirits. Eli and Kira, two junior members of the Guardian Force must grow up in a hurry when their first mission to earth takes a detour, pitting them against Morg, a deadly but long forgotten foe. In a race against time, the Guardians must uncover the source of Morg's power, defeat his crafty minions, and stop the ruin of a mortal life, all while learning to work together. Get ready for heart-stopping action and awesome adventure as the premiere episode of Angel Wars: Guardian Force takes flight. Featuring music by Newsboys, Sanctus Real, and dc talk.

Running Time: 33 minutes plus bonus content

Special Features include:
--Widescreen format
--Exclusive sneak peek at Episode 02
--"Drawing with Dan" shows you how to draw angels like the pros
--Animated character bios
--Music videos featuring Sanctus Real, Kutless, and Falling Up
--Angel Wars en Espanol
 

Biography Chris Waters Creator of Angel Wars
Like most boys, Australia-native Chris Waters grew up fascinated by the action and adventure he found in epic stories-from comic books to C.S. Lewis, and from Batman to AsIan. Moving to Los Angeles as a tween boy, he was hooked on the complex worlds, cool gadgets and dynamic heroes found in these tales. Today, as a father, Chris still values a good epic story packed with meaningful undertones and a valuable message for kids.

Chris graduated with honors from the University of California (Santa Barbara) with a degree in Political Science. He developed the idea for Angel Wars while working on his Master's in TV/Animation Production at Regent University. The father of two young boys, Chris saw the need for relevant programming that would not only appeal to a boy's sense of adventure, but also offer insight into the Christian worldview. Combining this principle and his fascination with angels, Chris set out to develop a high-quality animated series that would connect with boys while giving them food for thought. He established TeleStoryTOONS LLC to develop and license the product, then teamed up with Backyard Entertainment, a cutting-edge digital media studio in Los Angeles. Together the team spent several years working out design, storylines and a production pipeline. Angel Wars "Guardian Force 1" is the fruit of these efforts.

Having done extensive research on the 'tween market, Chris believes the best way to reach today's 8-12 year-olds is through visual entertainment, and hopes Angel Wars will be a portal through which they will come to understand the nature of a complex spiritual world.

Chris "moonlights" as the youth pastor of a small urban church in Los Angeles, where he lives with his wife Jamie, and their three children, Kira, Cameron and Caleb.
 

ABOUT THE PRODUCTION
ANGEL WARS BATTLE PLAN:
VICTORY AT CHRISTIAN RETAIL FOR NEW EMI CMG 'TWEEN DVD PRODUCT

BRENTWOOD, Tenn. - October 28, 2004 -- Heaven will be unleashed on November 2 with the release of the new DVD Angel Wars "Guardian Force 1," an epic, animated, supernatural action-adventure story of angels battling fallen spirits. In the meantime, EMI CMG Marketing unleashes a heroic marketing effort to support this debut DVD release which targets the underserved 'tween boys market. Angel Wars is a joint venture between Telestory Productions and EMI CMG.

Jump 5's Brandon Hargest offered the first 'tween review of the new DVD: "I really enjoyed Angel Wars. It was very well made and very entertaining. I know that kids will love it too. Whoever made it knows their stuff!"

"We believe that Angel Wars delivers the action and adventure boys crave while reinforcing the faith-based value system that parents advocate. The rallying cry for our marketing plan is 'seeing is believing' and we are focused on building broad awarene_ during the launch year to ensure Angel Wars gets the exposure it deserves and needs to succeed," said David Crace, Sr. Vice President of Marketing, EMI CMG.

Angel Wars "Guardian Force" (the first in a three-part DVD series) introduces angels Eli and Kira, two junior members of the Guardian Force who must grow up in a hurry when their first mission takes a detour, pitting them against a deadly but long forgotten foe. In a race against time, they must discover the source of the enemy's power, defeat his conspiring minions, stop the ruin of a mortal life, and perhaps most difficult of all, learn to work together.

The DVD, which features the rock music of dc talk, Newsboys and Sanctus Real, has more than one hour of engaging entertainment, including bonus feature content such as animated character profiles, an extensive step-by-step drawing lesson for creating angels, music videos from Sanctus Real, Kutless and Falling Up and a sneak peek at "Guardian Force 2," set to release in May 2005.

Series creator Chris Waters crafted Angel Wars following 9-11, after hearing the story of a boy who asked his mother with all sincerity, "Where was Superman?" "I concluded that if kids were looking to the heavens already, hoping to spot Superman, I could show them God instead." Waters has said.

"Angels Michael, Arianna, Paladin, Swift, Eli and Kira are a band of heroes forged together for a common purpose - to protect mankind. On the surface, Angel Wars packs plenty of attitude and action but look deeper and there is a profound difference. You see, we didn't make this series to provide escape; we made it to give hope. We want kids to know that they matter, that they can make a difference, that there is a spiritual battle going on every day, and that they are part ofthe army of God," Waters adds.

EMI CMG has a comprehensive battle plan for marketing and distributing the Angel Wars "Guardian Force 1" debut DVD which has included a website, www.AngeIWars.com, live since September featuring a preview trailer. Additionally, the promotional efforts include radio spot buys and giveaways, grassroots and online marketing, print advertising, retail merchandising and special markets. In-store marketing includes standees to hold the product as well as movie posters. T-shirts are also available on the web site. All aspects of marketing rely on the belief that "seeing is believing," and that viral marketing, or strong word-of-mouth, will ultimately carry the Angel Wars brand to victory at Christian retail. The long-term goal is to establish Angel Wars as the definitive 'tween boys brand through animated DVDs as well as ancillary products like books, activity books, action figures, apparel, school supplies and curriculum.

Early retailer response on the first Angel Wars DVD is strong. Comments from retail include Dee Ann Anderson, kids buyer for Mardel, who offered; "Angel Wars is going to appeal to those 'tween kids that are too cool to like the 'kid' stuff! They'll love the characters, the high-tech
look, and the music it looks like a hit to me."

"Angel Wars will be bigger than any 'tween boys project we've ever sold!" added Tronnia Johnson of The Storehouse in Jonesboro, Ark. "It's exciting to see HIGH QUALITY product with eternal values. I can't wait to sell the first copy."

Angel Wars "Guardian Force 1" has an MSRP of$14.99 for either the DVD or VHS. Most retailers have it special-priced through the Thanksgiving/Christmas buying season including Family Christian Stores who will run a post-Thanksgiving sale pric_\of $7.97 for the Friday through Sunday after Thanksgiving.
 

AVAILABILITY ON VIDEO AND DVD
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