Alone in her hotel room, Yonica plays a song that is not about sex. She doesn't even try to hit on Hauser. And instead, frustrated and unsure about her upcoming marriage, she opens up to him.

"I cannot be from this place. I do not belong here," she tells him.

"You're not an alien life form," he responds. "You're just very confused, and you live in a terrible world."

Emphasis: terrible world, aka the world that makes Yonica believe that a sex-kitten pop star is who she is, who she has to be, or at least her only value... even if that is not who she really is.

As Yonica says, "Nobody cares about my beautiful soul&ellips; only my beautiful ass."

As bad as her music and as slutty as her pop star persona may be, even in our world, I'd bet good money you couldn't flip through a single entertainment magazine or listen to the radio for much more than a few hours and not see or hear something just as bad (that also happens to be selling faster than hotcakes and topping the charts for weeks on end). We may turn our noses up at the pop culture that surrounds us, but the problem is, we still buy it. We keep buying it, it keeps selling. It keeps selling, and America will continue to produce both the people and the tunes to meet that demand for years to come.

Even Hauser himself fits into the puzzle. He spends almost the entire movie pretending to be someone he is not. Who he has to be and what he has to do are driven by none other than the war, that is guided by none other than Tamerlane, that is fueled by nothing other than what sells. And as we see through various flashbacks and a variety of issues he has with carrying out his assignment, what he is supposed to do and what he would like to do, don't exactly match either.

Hegalhuzen hits it on the nose when she asks Hauser, "Doesn't it hurt you at all to put yourself in a completely contorted moral situation?"

Even before banner ads were even a thing of imagination, the Apostle John summed up the problem with living in a commodified word just as well. "Do not love the world or the things in the world," says the writer in 1 John 2:15. "If you love the world, the love of the Father is not in you. These are the ways of the world: wanting to please our sinful selves, wanting the sinful things we see, and being too proud of what we have. None of these come from the Father, but all of them come from the world. The world and everything that people want in it are passing away, but the person who does what God wants lives forever."

And in a moment of honesty, Hauser pretty much lays the plain truth right on the table. "Must be nice to be who you actually say you are," says Hauser to Hegalhuzen. "It's so simple. It's so clean."

And isn't that the truth? To be who we are, instead of the us who sells—much easier. To follow the moral code we know is right, instead of the moral code our friends, our bosses, and the million and one advertisements we see every day tell us to follow—much simpler. And to live in a world run by real people and real morals instead of the economic thrusts and marketing campaigns of monster companies and private interests—at the very least, it's got to be less complicated than the mess that unfolds in War, Inc. Continue: 1 2