(Trailer can be downloaded as flv)

For over a quarter-century, U2 has been recognized not only for their musical invention, but for their incomparable gift for reaching millions of fans through new technologies.  Their live shows immerse concertgoers in exceptional and emotional multisensory experiences – whether through their groundbreaking use of video screens during the 1992-93 “ZooTV” tour, LED displays on their 1997-98 “PopMart” tour or, most recently, the use of dimensional, lighted-bead video curtains above the stage at their 2005-06 “Vertigo” tour.  As with their embrace of the Apple iPod portable music device, U2 has always innately understood how to make the greatest impact, and to convey messages both overt and covert, through new technologies.

U2 3D, the first digital 3-D, multi-camera production of a live-action event reflects the band’s longstanding embrace of technology, its recognition that digital 3-D isn’t a developing platform – it’s fully here – and its belief that U2 3D has the potential to revolutionize the way entertainment is produced and experienced.  Marrying advanced digital 3-D imagery and 5.1 surround sound with the unique excitement of a live show, U2 3D takes viewers on an extraordinary cinematic journey, a quantum leap beyond traditional concert films, and gives audiences the palpable thrill of actually being at a U2 concert.  (continued below)

Production Notes PDF, TXT, DOC,


Slideshow
(These pics are 600px, for hi res 1200px photos go here)

Slideshow

Says director Catherine Owens, “Bono wanted to go somewhere magical with the creation of U2 3D,” seeking to intensify the already ecstatic feelings evoked by U2’s live concerts.  The film, primarily directed by Irish artist Owens, and Mark Pellington, who co-directed the live shoot and provided invaluable creative support throughout post-production, sets out to capture the band's relationship with each other during their performance and the resonant response of their fans. Owens has been U2’s visual content director on the “ZooTV,” “PopMart,” “Elevation” and “Vertigo” tours, and helmed the video “Original of the Species”; Pellington directed U2’s “One” video and films “Arlington Road” and “The Mothman Prophesies.”

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