Free Publicity for Baigent
Quite an interesting development... But not a surprise.
In addition to the paperback release of The Da Vinci Code, March 28 also marks the release of Michael Baigent's latest book, The Jesus Papers: Exposing the Greatest Cover-Up in History (HarperSanFrancisco). Uh, and I doubt anyone will notice he's just been party to one of the highest-profile copyright infringement cases in history, suing Dan Brown's publisher in a British court, right?
USA Today reports:
In addition to the paperback release of The Da Vinci Code, March 28 also marks the release of Michael Baigent's latest book, The Jesus Papers: Exposing the Greatest Cover-Up in History (HarperSanFrancisco). Uh, and I doubt anyone will notice he's just been party to one of the highest-profile copyright infringement cases in history, suing Dan Brown's publisher in a British court, right?
USA Today reports:
"I don't think there's any such thing as a coincidence in publishing anymore," says Russell Perreault of Anchor, publisher of the Da Vinci paperback.Even if you lose, you win.
But Baigent, by phone from London, says it "absolutely" was not planned. "There have been a lot of coincidences this year, at least I assume they are coincidences," he says. "It's funny, with just being on trial, and now we're head-to-head with books. ... I'm not a publicity person ... But the fact they are coming out the same day is probably a good thing. Suddenly there are two aspects going on. Dan Brown is raising issues and I'm exploring them."
MORE HERE
USA Today, 27.03.06
2 Comments:
I also felt this was all planned and planned well for publicity...
Yeah, Baigent himself may not be privy to the marketing plans, but you can bet his agent and publisher are full well aware of the "coincidence."
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